What’s new on YouTube: More ads, including a 30 sec long unskippable on TVs

YouTube is planning to make the video-watching experience painful for its non-premium members. As part of its plans, YouTube is going to introduce 30 seconds long unskippable ads to popular videos watched on connected TVs, a report published in The Verge said. YouTube will show a single 30-second long ad instead of two back-to-back 15-second ads. However, the arrangement of two 15-second ads is not being withdrawn.

The 30-second ads will be available to advertisers via YouTube Select, a curated advertising platform. These longer ads will be reserved for the top five per cent of YouTube content, the report said.

The video-sharing platform gets 70 per cent of YouTube Select impressions from content watched on TVs, which appears to be the ideal platform to serve longer ads.