Google to build PaLM-2 powered tools for advertisers, YouTube creators: Report

Google is planning to use generative artificial intelligence technology to automate advertising and ad-supported services, according to internal documents seen by CNBC.

The search engine giant has given its nod to several ad-related artificial intelligence projects which would help advertisers use large language models (LLMs) to create and deliver ads. LLMs are a type of AI that can generate text, translate languages, and write different kinds of creative content.

Google recently introduced PaLM 2, which is a highly advanced language model capable of generating human-like responses.