Disney Star Network breaks IPL TV viewership records, adds 2.1 cr new viewers in a week

Disney Star Network on Thursday announced sustaining its streak of breaking viewership records for IPL. The company in a press release stated that it has added nearly 2.1 crore new users during ‘rivalry week’ or week 6 of Tata IPL 2023.

With the new additions, the tally of total live broadcast viewership has gone up to 47.14 crore after 57 games, which is the highest in IPL history at the same stage, the company stated.

Seven matches in week 6 crossed a peak concurrency of three crores with the MI vs RCB match registering a peak concurrency of 4.7 crore, the highest for week 6. The broadcaster also witnessed a y-o-y growth of more than 44 per cent in Weekly TVR (Week 6), compared to the last edition.