Google to launch new chatbots for advertisers and YouTube content creators

Artificial intelligence (AI) dominated the narrative at Google I/O. The company announced that it would be bringing generative AI capabilities to its products, including Search and Gmail. Now, a report has claimed that the tech giant has given a go-ahead to the use of AI technology in advertising as well as ad-supported consumer services, such as YouTube.

Citing internal documents, CNBC reported that apart from search (Google Search), email (Gmail) and spreadsheets (Google Sheets), Google wants to use generative AI offerings to increase spending to boost revenue and improve margins.

AI-powered customer support
It also said that the plans for using generative AI, fueled by large language models (LLMs), to automate advertising and ad-supported consumer services have also been given a green light.