Ambani’s JioCinema unveils pricing in fight with Netflix, Disney

Billionaire Mukesh Ambani’s streaming platform JioCinema announced premium pricing of Rs 999 a year, its first step to move away from a free content model to fight global rivals such as Netflix and Disney in the country.

The move comes weeks after a Reliance’s Viacom18 struck a content deal with Warner Bros, that will make available popular HBO and Warner titles such as “Succession” and those featuring the character Harry Potter on the JioCinema platform.

The JioCinema website on Saturday showed the new premium pricing for Hollywood content, with the much-awaited Succession series available for streaming.