Time spent on Instagram increased by 24% due to this reason, reveals Zuckerberg

The time spent on Instagram increased by 24 per cent since Meta launched short-form video reels, a major challenger to ByteDance’s TikTok. During the earnings call, Meta co-founder and chief executive officer Mark Zuckeberg said that reels continue to become more social as people are resharing them more than two billion times per day. This has doubled over the last six months, Tech Insider reported.

Zuckerberg hailed the company’s investments in artificial intelligence (AI) which helped in pushing reels videos to the users. He said that the investment in reel recommendations and ranking systems yielded a lot of results being witnessed across the discovery engine.

Meta did not break down the daily active users for the Reels.