Digital insurance market Policygenius to be acquired by Eldridge’s Zinnia

Online insurance marketplace Policygenius has agreed to be acquired by fellow digital insurance platform Zinnia, to create a tech-focused platform covering the full insurance process, executives at the companies told Reuters.

Backed by Eldridge, the investment firm founded by Todd Boehly, Zinnia uses technology to make the servicing and processing of life insurance and annuity business more efficient.