Vivo V27 5G review: ‘Pretty’ good performer

For the very beginning of its journey, Vivo has been aiming at the mid-range and premium segment and as per the latest smartphone market report, Vivo has managed to pip long-time leader Xiaomi to the third spot in the first quarter of 2023.

Vivo and Oppo have the same 18 per cent market share, but the former lost out, as it managed to ship 5.4 million units compared to the 5.5 million units shipped by the latter.

While it has some catching up to do with current board-leader Samsung (6.3 million units shipments), Vivo has the potential to top the chart, provided it offers value-for-money premium phones in the Rs 25,000-Rs 45,000 price range,