Reliance’s JioCinema said to start charging for content by the end of IPL

Reliance-owned JioCinema, the official digital streaming partner of cash-rich Indian Premier League, may soon start charging you for its content, digressing from tycoon Mukesh Ambani’s strategy to offer free streaming of the world’s richest cricket league that is breaking several viewership records this year.

Viacom18’s JioCinema plans to bulk up on content with more than 100 films and TV series to its platform to take on global biggies such as Netflix and Walt Disney, but this will come at a cost for consumers. In an interview to Bloomberg, Reliance’s media and content business President Jyoti Deshpande said the expansion will coincide with JioCinema starting to charge for content, though the exact pricing strategy is still being finalised.