JioCinema expects to recoup IPL investments ahead of time, encouraged by viewership and advertisers’ responses

Reliance-owned JioCinema, which has live streaming right for the Tata IPL, expects to recoup the investments made to acquire it before next three years, encouraged by ‘record number’ of viewership and backing of advertisers, a top company official said on Thursday.

JioCinema is quite upbeat after it achieved the highest concurrent viewership of 2.2 crore on Wednesday in the match played between Chennai Super Kings and Rajasthan Royals in Tata IPL 2023 and expects many more records as the over 70 matches tournaments proceed to knock out stages.

The streaming platform has so far taken 23 sponsors on board and has signed over 100 small advertisers.