Reliance Retail brings Nykaa’s competition, launches omni-channel beauty retail platform Tira
By
Biju Kumar
Reliance Retail, the subsidiary of Reliance Retail Ventures Limited (RRVL) which is the holding company of all the retail companies under the RIL (Reliance Industries Limited), on Wednesday announced the launch of Tira, an omni-channel beauty retail platform. Along with the launch of Tira app and website, Reliance Retail also announced the opening of its flagship store at Jio World Drive in Bandra Kurla Complex in Mumbai.