Amazon to promote Indian govt content ahead of 2024 elections

Amazon.com Inc. is partnering with India to stream movies and TV shows from govt-run studios as well as provide internships to students from government film institutes ahead of national elections next year.

India’s broadcasting ministry and Amazon signed an agreement on Wednesday, the online retail giant said in a statement, adding that the move “strengthens our commitment to globally promote and showcase India’s creative talent and stories through our multiple services.” Amazon’s India unit will also introduce a special feature to promote books and journals from the ministry’s publication arm.