IPL on JioCinema has attracted 100m new viewers: Viacom18 Sports CEO

Live streaming of Indian Premier League (IPL) matches on JioCinema has attracted 100 million new viewers to the mobile application from top metros, tier-1 and -2 towns, and rural areas, Viacom18 Sports CEO Anil Jayaraj told ET.

“This is a huge number of new viewers we have recorded, and they come from across top metros, tier 1 and 2 towns, and rural India, which alludes to the fact that the IPL is a real national phenomenon,” said Jayaraj.