Inside Meesho’s reset: to cut cash burn, brace for slower growth

Until early in 2022, ecommerce startup Meesho was burning around $40 million a month in cash as it took on bigger rivals Amazon India and Walmart-owned Flipkart. That burn rate was halved over the rest of 2022 and has now been reined in to a relatively modest $5 million.

Vidit Aatrey, cofounder and CEO of Meesho, told ET that the company is looking to pare that spend further by the July-September period. Doing so, however, will involve paying a price. There are no surprises in Meesho’s efforts to conserve cash given that the company last raised funds in 2021, when it received an infusion of $570 million from Fidelity and others.