IPL was India’s first unicorn with a $1.1 billion valuation: D&P

The Indian Premier League (IPL), which became a decacorn recently with a $10.9 billion valuation, was the country’s first unicorn in 2008 at $1.1 billion in valuation at inception, said an analysis by D&P Advisory, a leading provider of consulting, advisory and valuation services.

Titled ‘IPL-The Pioneer of Indian Unicorns’, the analysis considers the media rights, title sponsorship, and associate sponsorship values of the IPL ecosystem to predict its total value over the years prior to 2014.