Microsoft’s new AI battle with Google will cost firms billions

In 217 BC, the Roman dictator Fabius Maximus conceived a novel strategy in the war with Carthage. His opponent, Hannibal, had won several devastating battles, and the Roman people were ready to try something different.

Fabius knew Hannibal liked to fight and had the military power to do so effectively. Instead of meeting Carthage head on, Fabius studiously avoided large confrontations.

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