Snap likley to unveil its ‘AR for businesses’ project at developer summit

Snap, the parent company of Snapchat, is reportedly planning to unveil its new ‘augmented reality (AR) for businesses’ project, at its annual developer summit in April or perhaps even sooner.

According to the sources, the concept is to enable AR shopping on clothes brands’ websites by utilising Snap’s virtual try-on technology and 3D asset management, reports The Verge.

This would be a whole new source of income for Snap, which needs to discover more sources of revenue if it wants to reassure sceptical investors.

Last week, the company announced that the “Ray Tracing” technology is now available in its Lens Studio to developers around the world.

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