ET GBS: India set to get bigger slice of Netflix content budget, says co-CEO Ted Sarandos

India will get a bigger slice of Netflix’s $17 billion content budget given the growing engagement with its offerings and rising revenue from viewers in the country, co-CEO Ted Sarandos said at the Economic Times Global Business Summit on Friday.

“In India, we’ve had the best year of our existence,” he said. “Our content watching grew by 30% last year in India and our revenue grew by 25%.”

Engagement is the key measure of success, Sarandos said, and growth indicators have to start with this.