2,767 complaints against influencers processed, most violations on Insta

The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021.

More than half of the violations have been found on Meta-owned Instagram platform, while Alphabet’s Youtube contributed a third of them, the self-regulatory organisation for the advertising industry said.

The body said in over 90 per cent of the cases, there were modifications required.

“…the Central Consumer Protection Authorities also now require disclosure of material connection between brands and influencers. Hence, non-disclosures are potential violations of the law,” the body’s chief executive and secretary general Manisha Kapoor said.