Twitter now first social media platform to permit cannabis companies to advertise in US

Twitter on Wednesday became the first social media platform to allow cannabis companies to market their brands and products in the United States.

The company had earlier only allowed advertising for hemp-derived CBD topical products, while other social media platforms including Facebook, Instagram and TikTok follow a “no cannabis advertising policy” as pot remains illegal at the federal level.

However, more states in the United States are moving towards allowing the sale of recreational cannabis, with 21 already on board.