Telecom companies plan marketing blitz to push 5G during IPL

Mumbai: Telecom companies are expected to spend Rs 350-400 crore on marketing and advertising during this year’s Indian Premier League (IPL) as telcos and handset makers push their 5G related offerings.

The telcos will lead the marketing spending at Rs 240-280 crore across digital and television advertising, with the rest coming from handset makers, said media planners. Reliance Jio and Bharti Airtel are expected to lead the telco spending, with Vodafone Idea making some investments as well.

“All service providers will look at the IPL this year for communication around 5G. I would expect TV and digital to be at par in their (media buying) strategies since the reach of digital is expected to be massive,” said Rammohan Sundaram, country head-integrated media, DDB Mudra Group.