5G penetration, smaller towns to drive smartphone adoption in 2023, says Amazon India

Amazon India’s smartphone business grew 30% y-o-y in 2022 on the back of an increase in upgrades from feature phones to smartphones, demand for 5G phones and discounts during the festive season. For Amazon, tier-2 and tier-3 cities continue to drive sales, mainly in the pricing category of Rs 10,000-20,000.