Apple working on new augmented reality shopping feature on iPhone: Report

Tech giant Apple is reportedly working on a new version of its Apple Store application which will offer an augmented reality (AR) shopping feature on iPhone.

According to Bloomberg’s Mark Gurman, this feature is likely to allow customers to point their iPhone towards a product like a Mac in an Apple Store and immediately receive its details like pricing and specifications in an overlay on their screen, reports MacRumors.

Gurman said the iPhone maker has been working on this feature from at least 2020 and has been testing it at stores in recent months.

However, it is still unclear when the company will roll out this feature.

“If the service debuts in the near future, it would be one of Apple’s most significant AR-related launches to date — and a taste of what’s to come with the headset,” wrote Gurman.