ONDC will democratize e-commerce, enable millions of small traders: DPIIT Secretary Anurag Jain

Technology for MSMEs: Department for Promotion of Industry and Internal Trade (DPIIT) Secretary Anurag Jain has said the government’s open e-commerce initiative Open Network for Digital Commerce (ONDC) will democratize e-commerce and enable millions of small traders to take advantage of opportunities thrown up by e-commerce. The open network will also empower consumers by offering more choice, Jain said at the inauguration of the ONDC office in Delhi on Friday, according to a statement by the commerce ministry.

He emphasised that India has taken the path of building public digital infrastructure for serving its citizens and UPI, Jan Dhan, Aadhar, CoWin and ULIP are examples of this approach. “ONDC is a similar initiative with tremendous potential. We are doing something which has not been done anywhere else in the world.”