MediaCom bags integrated media mandate for Zound Industries India

MediaCom, a GroupM media agency, has won the integrated media mandate for Zound Industries International AB’s media operations in India. The account will be handled out of the agency’s Mumbai office.

The agency will be responsible for the company’s media strategy, planning, buying, and implementation in the Indian market. Using its core expertise and global network, MediaCom will aim to maximise Zound’s marketing efforts, catering to the brands’ target audiences.