Yahoo to buy minority stake in Taboola in advertising deal

Yahoo Inc will acquire a nearly 25% stake in advertising tech firm Taboola Inc and become its largest shareholder, the companies said in a joint statement on Monday, in a push to deepen advertising on their digital properties.

As part of the partnership, Taboola will power native content and advertisements across Yahoo’s sites for 30 years, while the U.S. tech company will get one seat on Taboola’s board.