Guidelines to check fake online reviews to kick in today: Details here

The guidelines to do away with the menace of product fake reviews on e-commerce websites will come into effect on Friday. The companies will now have to ensure that the ratings and reviews of their products are genuine. The guidelines have been finalised by the Bureau of Indian Standards (BIS).

The Department of Consumer Affairs framed the guidelines after it received a slew of complaints about fake reviews of products being posted by several e-commerce companies on social media and on web portals. These were announced on Monday.

Secretary of the consumer affairs department, Rohit Kumar Singh, said that all the stakeholders would have to ensure self-regulation. However, if fake reviews continue to circulate, complaints can be made to the various consumer fora and tribunals.