Centre likely to release guidelines for social media influencers next month

The Centre will reportedly release the guidelines for governing social media influencers in December. According to a report in Mint, the guidelines will impose “stiff fines” on those found flouting the norms. The guidelines are in the final stages of finalisation.

The norms will focus on disclosing brand partnerships.

“These days, young people make purchase decisions based on social media content put out by influencers. Unlike in the case of an actor endorsing a product in a television ad, it is difficult to figure out if the influencers actually use the products or not. Sometimes, people may not know the influencer, unlike in the case of actors; so, disclosure is going to be very important,” a person aware of the matter, told Mint.