From apparels to durables, entry segment products take a hit due to inflation

Leading Titan, Aditya Birla Fashion, Whirlpool and other top retail and electronic brands said demand for mass-priced merchandise is under pressure due to inflation and growth is largely being driven by premium products.

“I think consumers of the premium market are less affected by everything that’s happening around,” Ashish Dikshit, managing director of Aditya Birla Fashion and Retail (ABFRL), told investors during an earnings call. “We continue to see continued buoyancy around the better-to-do, well-to-do customers, more urban markets, and more on premium parts of the business. Pantaloons, on the other hand, has operated in an environment where consumers have been probably more affected in this current inflationary environment.”