How to use YouTube’s Live Q and A feature to increase user engagement

Last month, YouTube introduced a major redesign for both its Android and iOS apps, bringing in several new features like pinch to zoom, video navigation and dedicated tabs for short videos and live streams. Now, the Google-owned video streaming platform has rolled out a new feature called ‘Live Q&A’ that lets creators expand their interaction with viewers. It can be used during both live streams as well as premieres. This is a handy feature since creators will be able to manage questions from the Live Control Room (LCR) itself.