Indians may not be willing to pay Rs 719 for Twitter Blue, experts say

Indian users may not be willing to pay Rs 719 for Twitter’s blue check mark when it is rolled out here, social media experts and brand strategists told ET.

India is a price-centric market across segments, and is cautious about every rupee spent, they added.

Monetising a Twitter handle and paying money each month may not be an option that Indians would be excited about, Harish Bijoor, business and brand-strategy specialist, and founder, Harish Bijoor Consults Inc, told ET.