How Pitaara TV and Chaupal OTT platform blazed new trails in regional entertainment

Take yourself a couple of years back and imagine yourself longing to watch your favourite Punjabi movie soon after the end of its theatre run. It is an uncomfortable imagination. For the longest time in the history of Punjabi entertainment, this desire to watch films non-stop at one platform remained unfulfilled till Pitaara TV brought home a myriad of regional movies in 2017.

Almost two decades after the launch of the first Punjabi TV channel, DD Punjabi, the industry witnessed a paradigm shift with the launch of Pitaara TV, the first private satellite channel dedicated to promoting Punjabi cinema and the state’s entertainment industry. It was started by managing director Sandeep Bansal.