Customisation is our biggest differentiation other than premium audio quality: Defunc CEO

Johan Wahlbäck, CEO-Founder, Defunc, said Thursday they focus on unique selling points and those are what make the Swedish audio brand stand out against its competition. “The customisation, the design, the integration, finding smart solutions, and how to mount the speakers on your own,” Wahlbäck said.

“We work with one of the best acoustic experts in Sweden, but honestly most people don’t understand acoustics,” Wahlbäck told indianexpress.com in an interview on the sidelines of the launch of the Defunc brand in India.