Instagram brings native scheduling tool, achievements feature for creators

Meta-owned social media platform Instagram on Tuesday announced the roll out of ‘Scheduling Tool’ for all the professional accounts on the platform. It will allow creators and businesses to schedule photos, reels, and carousel posts up to 75 days in advance directly from the app, said Instagram in a post published on the platform from its creators handle.

Until now, the social media managers, creators and businesses used to depend on third-party apps, Meta Business Suite or Creator Studio to schedule posts on Instagram. Although the new scheduling tool is available only to professional accounts, anyone can upgrade for free their standard account to professional account from the account settings.