Twitter tells advertisers its user growth at all-time high under Musk

Twitter has told advertisers that its daily user growth has hit an “all-time high” after Elon Musk’s takeover last week, as several advertisers leave the platform amid internal chaos.

According to a company document obtained by The Verge, Twitter’s monetisable daily user (mDAU) growth has accelerated to more than 20 per cent after Musk takeover.

“Twitter’s largest market, the US, is growing even more quickly,” according to the document.

As per the report, Twitter has added more than 15 million mDAUs, “crossing the quarter billion mark”.

Twitter last reported 237.8 million mDAUs and a 16.6 per cent annual growth for its second quarter.