Vodafone Idea expands retail presence with 300 new ‘Vi shops’ in rural markets across 5 circles

New Delhi: Vodafone Idea (VIL) on Sunday said it has rolled out 300 new-format ‘Vi Shops’ across multiple towns in Maharashtra, Tamil Nadu, Kerala, West Bengal and UP West, in line with its expansion blueprint to digitally connect the rural population. VIL plans to further strengthen its local presence and enhance engagement with mobile users by expanding its retail footprint to cover more rural markets in the coming months.

“To ramp up its retail footprint at the sub district level, Vi has rolled out 300 new format ‘Vi Shops’ across multiple towns in Maharashtra, Tamil Nadu, Kerala, West Bengal and UP West,” the company said in a statement.