DealShare plans to invest Rs 500 cr in 2-3 years in private brands business

E-commerce firm DealShare on Wednesday said it has launched 52 categories under its private brand business and plans to invest Rs 500 crore in the new segment in the next 2-3 years.

The company has launched 52 categories under Chemko (home cleaning) Swaccha (personal hygiene), Sampoorti (pantry staples) and X One (male grooming brands) in the first phase and plans to extend their portfolio to the skin and hair care, beauty and apparel categories over the next two years.

The e-commerce firm said it has launched “52 categories of products with the new initiative set to contribute 30 per cent to DealShare’s revenue” and “targets an investment of Rs 500 crore over the next 2 to 3 years for private brands business”.