DealShare plans to invest Rs 500 crore in 2-3 years in private brands business

E-commerce firm DealShare on Wednesday said it has launched 52 categories under its private brand business and plans to invest Rs 500 crore in the new segment in the next 2-3 years. The company has launched 52 categories under Chemko (home cleaning) Swaccha (personal hygiene), Sampoorti (pantry staples) and X One (male grooming brands) in the first phase and plans to extend their portfolio to the skin and hair care, beauty and apparel categories over the next two years.