Hate content on Twitter surges, more top-management executives quit

In an expanding exodus of Twitter’s top management, officials including its advertising and marketing chiefs left the company in the past few days. The departures come as hateful content skyrocketed since Musk closed the deal. Use of the n-word has increased by nearly 500% on Twitter, said the Network Contagion Research Institute, which identifies “cyber-social threats.”

Sarah Personette, who was chief customer officer and ad boss, tweeted that she resigned last week, adding to advertisers’ uncertainty over how the social media company will change under Musk.

Chief People and Diversity Officer Dalana Brand announced in a LinkedIn post that she had resigned last week as well.