Vodafone Idea enhances postpaid offering as it loses ground to Airtel

Vodafone Idea (Vi) has launched new postpaid plans with enhanced data and additional benefits. The offering comes in the backdrop of rival firm Bharti Airtel gaining 300,000 postpaid customers in the September quarter and taking a ‘decisive leadership’ in the segment.

On Wednesday, Vi announced the launch of Vi Max, a new postpaid plan that will offer customers additional data and SMSes per month and benefits such as travel discounts, airport lounge access, and priority customer service, among others.

“We have constantly innovated and redefined the components of our offerings in line with changing user needs and aspirations.