Elon Musk’s Twitter faces exodus of advertisers and executives

Twitter is facing an exodus of executives and skittish advertisers as Elon Musk and his advisers take control of the social media company, prepare to lay off employees and make changes to the product.

At least four top Twitter executives — including the chief customer officer, the head of people and diversity, and the head of product — have departed the company in recent days, according to four people with knowledge of the matter and public statements. Two announced their departures on Twitter on Monday; they did not say why they had quit. More executives may leave, the people said.

At the same time, advertisers — which provide about 90 per cent of Twitter’s revenue — are increasingly grappling with Musk’s ownership of the platform.