Amazon to delist Appario as seller, renews Frontizo JV for 3 years

Amazon has decided that Appario Retail would cease as a seller on the e-commerce giant’s platform. Appario Retail, one of the largest sellers on the platform, is housed under Frontizo Business Services – a joint venture between Amazon and the Patni Group.

The development comes at a time when Cloudtail, once the largest seller on Amazon’s India marketplace, shut operations on the e-commerce platform as a seller this year amid regulatory pressure. Cloudtail’s parent, Prione Business Services, was jointly owned by Catamaran, led by Infosys founder N R Narayana Murthy and Amazon.

The two parties said the joint venture has been renewed but Appario will cease to be a seller on both Amazon India and Amazon India Business –