Elon Musk takeover likely to attract GenZ users to Twitter

Tesla Inc cofounder Elon Musk’s $44 billion takeover of Twitter is likely to attract a new set of users, primarily GenZ ones, to the microblogging platform, brand marketers said.

Musk is pretty much the poster child of Web3.0 and the new decentralised world, which resonates with GenZ or people born between the mid- to late-1990s and early 2010.