Meta working to speed up metaverse, but success far from certain

A year after rebranding itself from Facebook into Meta, the social network titan is striving to make the metaverse a routine part of daily life, offering users new features and promoting new virtual reality gear.

But analysts say the company has toned down the hype a bit as it struggles to reach its goal of creating an interactive virtual world that it sees as the next phase of online activity.

The biggest announcement from this week’s Meta Connect event — the company’s giant’s annual conference focused on virtual reality — was the launch of the much anticipated Meta Quest Pro VR headset, targeted at professionals in creative fields.