YouTube introduces Twitter-like handle for creators

Launched in 2005, YouTube has steadily grown particularly in the last three years after the covid-19 pandemic-induced lockdowns forced people to stay at home. YouTube became a go-to site for entertainment and information and is currently the most popular search engine platform, second only to Google search.

It has also become a major source of income for creators and to help further popularise their channels, YouTube is introducing short handles similar to how Twitter offers on its social media platforms.

“Today we’re introducing handles, a new way for people to easily find and engage with creators and each other on YouTube. Every channel will have a unique handle, making it easier for fans to discover content and interact with creators they love,” YouTube