Online shopper base to touch 450 million by 2027 in India

BENGALURU: The country’s online shopper base will increase to 400–450 million by 2027 and most of these shoppers are already in the digital funnel, said a new report by Bain & Company. Last year alone, 40-50 million new shoppers were added to the India e-retail market, which is nearly 30%–35% growth over the online shopper base in 2020. India has the third-largest shopper base globally, and it might surpass the US to have the second-largest shopper base in the next 1-2 years, the report said. There were 190 million online shoppers in 2021.