Airtel debuts India’s first immersive Virtual Reality ad at IMC 2022

India’s second largest telco Bharti Airtel unveiled the country’s first immersive Virtual Reality (VR) advertisement powered by 5G. As part of its demonstrations at the ongoing India Mobile Congress 2022, the telco showcased the advertisement format on the Airtel Thanks app that opens new avenues for brands to engage with consumers in an immersive environment that was previously not possible in the traditional advertising paradigm.