E-com firms log 28% rise in orders in first 2 days of festive season: Study

E-commerce companies reported a 28 per cent growth in orders in the first two days of festival sales this year compared to the time in 2021, said a report.

According to e-commerce technology firm Unicommerce, there was over 32 per cent year-over-year growth in festival order volumes for tier three cities and over 20 per cent growth in tier II volumes. Tier one cities reported a 28 per cent order volume growth.

Unicommerce analysed data for more than 7 million orders processed on September 23 and 24 with sales on October 3 and 4 in 2021. “Over the years, online shopping patterns have changed significantly as consumers increasingly opt to shop online during the festive season,” it said.