Non-metros drive online festive sales

Small town India is on a spending spree ahead of the festive season, if sales data of e-commerce players, whose sales commenced Friday, is anything to go by. E-commerce players Amazon and Meesho said at least 75% of sales at their annual flagship events have come from Tier-2 and beyond cities so far. SoftBank-backed Meesho said about 85% of the 8.8 million orders it received on the first day of its Mega Blockbuster Sale came from Tier-2 and beyond cities, an 80% increase for the company y-o-y.