Airtel, Jio to dial in 5G services with Rs 400-crore festive ad bonanza

Bharti Airtel and Reliance Jio are set to outdo relative straggler Vodafone Idea (Vi) and together spend the bulk of around Rs 350-400 crore in festive-season advertising, built largely around their respective anticipated launches of 5G services next month.

Media planners said while all three telcos – Airtel, Jio and Vi – will have tactical campaigns in the festive quarter, Airtel is slated to lead the media spending in the category.